Amazon Music offered multiple ways to save content—Add, Like, and Follow—each mapping to different behaviors and destinations across the product. Adding a song saved related entities to the library, following an artist affected a social profile, and liking a song sent it to a separate playlist. This mental model mismatch became one of the top customer complaints, as users simply wanted a clear, reliable way to save content to their library.

I led the design to unify saving behaviors under a single, consistent Library model, streamlining how songs, albums, and artists are saved across Amazon Music. By simplifying interactions and clarifying outcomes, we reduced cognitive load, aligned the product with customer intent, and created a scalable foundation for future library features.